About Us

Family Business  +  Certified Vegan  +  Plant-Based  +  Sustainable  +  Ethical  +  Truly Cruelty-Free  +  Free-From  +  Palm-Oil Free + Not Tested On Animals  + Award Winning  + 'Bout That Soapnut Life

Living Naturally, the 1st Soapnut Apothecary in the world! Award-winning, Biodynamic Skincare, Haircare and Laundry Soap for sensitive skin, created with certified organic wild-crafted Soapnuts.

Our award winning artisan products are all handmade in the UK from 100% vegan, natural and organic, ethically sourced, sustainable & cruelty-free ingredients. Free from SLSs, Parabens, Mineral Oil, Palm Oil, Artificial additives or fragrances.


Both our children had eczema, and at the age of 2 our oldest was diagnosed with Autism. In our case, we learned that we needed to keep it simple. We did this by eliminating certain foods and toxins from our diet and our lives, trying to live a more mindful and cruelty-free life and teaching our children about how and why to make these choices.

As part of our radical (to some) natural lifestyle change, we were introduced to Soapnuts as a possible solution for eczema by a few family members, and began using them to clean everything in the house. When we saw the eczema getting better we realised how amazing these ancient soapy fruits were!

We founded Living Naturally and started selling soapnuts in 2009. We knew we couldn't be the only ones looking for a more natural, organic, biodegradable, hypoallergenic, sustainable and an environmentally friendly answer to cleaning the house, clothes and everything else in between.

We have since developed a wide-range of award-winning vegan soapnut product lines, which are produced by our family-owned business based in the UK. We have combined a real need and love of what we do, expert herbalist & skincare knowledge, and Ayurvedic principles to create these products.

We do hope you enjoy using our pioneering organic soapnut products as much as we enjoy making them! To see behind the scenes of how we do what we do follow us on Instagram, Facebook & Twitter.